A non-profit record label claims that they are trying to ‘overthrow the current profit-based music business’. The label was founded by Ray Holroyd, under the name of ‘Revolution Harmony’, with the purpose of letting artists release their music at no cost of their own.
Although the label itself is new, it has partnered up with the likes of Sony Music Entertainment and Warner Music Group and gained sponsors such as Bandzoogle and Avenging Animals to help fund it and to help it grow.
Holroyd states that he is ‘trying to create a new ethical and sustainable business model that contributes positively towards our planet’, as all of the company’s proceeds are distributed among various charities, including PETA and the United Nations Children’s fund.
The label is definitely one to look out for, as Holroyd claims that ‘lots of super exciting news and announcements’ will be available from their website in the near future.